Profile and Strategy

Today we are the leading Swiss all-lines insurer in Switzerland. In the Europe segment, comprising the countries Germany, Italy, Austria and Spain, Helvetia has established firmly anchored market positions generating above-average growth. Europe is the Group’s second strong pillar. The Specialty Markets segment provides us with global market access in selected niches. In this segment Helvetia offers tailored specialty and reinsurance coverage. The France market unit acts as a focused transport insurance specialist and occupies a strong position in this area as the number two market player.

1. Offer

We have a balanced business mix between life and non-life business plus related services.

2. Markets

Thanks to a strong home market and a profitable presence in selected European countries, we are broadly based. In addition, we are active internationally with a first-rate offering of special insurance products.

3. Customers

Our focus is on private customers as well as small and medium-sized enterprises. In selected sectors (e.g. Occupational Benefits Switzerland or Specialty Lines) we also insure large companies.

4. Income streams

We diversify our income streams by establishing new business models such as ecosystems (“Home” in Switzerland, “Health” in Spain) or investment solutions (Helvetia Asset Management).

The insurance sector is perceived as complicated. We want to make the world of insurance simple to access and easier to understand – not always a simple goal. Our new identity is being implemented using “triads”. Clear keywords, in black and white, evoke images. The form of the message is part of the message – our triads convey a sense of simplicity. The campaign is embedded in the helvetia 20.20 corporate strategy. We want to act in an agile, innovative and customer-focused manner and offer simple, clear solutions: “simple. clear. helvetia.” no less.

With a history spanning over 160 years, Helvetia has come a long way – but its purpose will remain the same in future: We would like to enable people in all situations in life to seize opportunities and minimize risks. Regardless of whether you wish to start a family or a company, take a long trip or build a home, Helvetia is there for its customers when it matters.

What sets us apart in the market are customer convenience and the simplicity of our products and services. We have always achieved this with trust, drive and enthusiasm.

Being there for our customers when it matters is how we see ourselves. To do justice to this image we have of ourselves, we want to be the best partner for financial security and to set benchmarks in terms of customer convenience and be present and accessible at those locations where customers need us. But we don’t just view ourselves as an insurance company:

• We aim to be the best possible partner for all our customers and cooperation partners when it comes to the topic of financial planning, i.e. including benefit plans and asset management.
• We want to set benchmarks as regards the simplicity of our products and services: In other words, we endeavour to help our customers find the exact solution tailored to their needs as quickly and simply as possible.
• We aim to be available anywhere at any time.