Profile and Strategy

Today we are the leading Swiss all-lines insurer in Switzerland. In the Europe segment, comprising the countries Germany, Italy, Austria and Spain, Helvetia has established firmly anchored market positions generating above-average growth. Europe is the Group’s second strong pillar. The Specialty Markets segment provides us with global market access in selected niches. In this segment Helvetia offers tailored specialty and reinsurance coverage. The France market unit acts as a focused transport insurance specialist and occupies a strong position in this area as the number two market player.

1. Offer

We have a balanced business mix between life and non-life business plus related services.

2. Markets

Thanks to a strong home market and a profitable presence in selected European countries, we are broadly based. In addition, we are active internationally with a first-rate offering of special insurance products.

3. Customers

Our focus is on private customers as well as small and medium-sized enterprises. In selected sectors (e.g. Occupational Benefits Switzerland or Specialty Lines) we also insure large companies.

4. Income streams

We diversify our income streams by establishing new business models such as ecosystems (“Home” in Switzerland, “Health” in Spain) or investment solutions (Helvetia Asset Management).

The insurance sector is perceived as complicated. We want to make the world of insurance simple to access and easier to understand – not always a simple goal. Our new identity is being implemented using “triads”. Clear keywords, in black and white, evoke images. The form of the message is part of the message – our triads convey a sense of simplicity. The campaign is embedded in the helvetia 20.20 corporate strategy. We want to act in an agile, innovative and customer-focused manner and offer simple, clear solutions: “simple. clear. helvetia.” no less.